Consumer lifestyles are changing. With social media and online resources becoming more and more accessible, people are resorting to online consumerism to improve the overall quality of their life and become better versions of themselves. The renewed interest in health and wellness — redefined to not only refer to physical and mental fitness, but positivity and self-care as well — has led to establishing long-term healthy lifestyles.
Fortunately, these new health and wellness trends coincide with sustainable living and helping minimize the impact of daily activities on the environment.
Experiences are better than material goods.
Consumers, especially Millennials, are buying less and less material goods in the belief that owning too many items can cause clutter and lead to stressful environments. The evolving consciousness is changing how people buy cars, listen to music and choose to entertain themselves after work: consumers turn to concerts, holidays or food trips to unwind for a better quality of life.
Environmental impact: The “new minimalism” movement means people are consuming less. With a decrease in careless spending habits, consumers are more interested in long-term purchases and experiences, which may decrease the overall waste stream.
The diet industry isn’t as popular as it used to be.
Fad diets are no longer the vogue since more consumers are opting for healthier food choices in the long-term. A recent survey reveals that 77% of respondents believe processed diet foods aren’t as healthy as they claim to be. Instead, consumers are turning to organic or whole foods in moderation than taking in suggested diet products.
Environmental impact: Consumers on whole-food diets can create a positive impact on the environment, especially in minimizing global food waste and the prevention of disease.
Bacteria is no longer just a threat to human health.
We now know that some types of bacteria promotes healthy, functional systems. This has given rise to the popularity of probiotics, a type of bacteria that encourages better digestion and improves overall health in the body.
Environmental impact: The new-found appreciation for good bacteria can lead to less and less antibacterial chemicals being released into the environment.
Responsible purchasing habits.
A product that promises eco-friendliness or social justice can make consumers feel more inclined to support the brand. In an era where green manufacturing is slowly becoming a trend for manufacturers, consumers often feel like they’ve made a wise choice when they’ve bought a product that promotes a social cause.
Environmental impact: The pro-activeness that results from contributing to a social effort lead to happier consumers and a heightened sense of awareness to what money-making decisions can entail. Such efforts can help foster community development and establish a cleaner and greener way of life for everyone.